Whistler Spirit Run & SierraSil Renew 2013 Sponsorship

For Immediate Release: August 1, 2013 – Vancouver

CTV renews television sponsorship for The Whistler Spirit Run

Good news for the local running community & the Whistler Spirit Run

Bell Media

CTV British Columbia announced today that it has renewed its support for the Whistler Spirit Run which will take place September 29th, 2013 at Whistler Olympic Park. CTV is the exclusive television sponsor for this exciting event and builds upon the relationship that was initiated last year.

The 6th Annual – Whistler Spirit Run, presented by Rio Tinto Alcan, consists of running events for all ages and abilities. The venue is located 15 minutes south of Whistler, in the beautiful Callaghan Valley, the site of cross country skiing, biathlon and ski jumping events for the 2010 Winter Olympic Games.

“CTV and Bell Media are pleased to be supporting this local running event that focuses on promoting healthy communities right here in British Columbia”, said Roger Lemire – Marketing and Community Relations, CTV. “With local school kids, clubs, families, recreational runners, Olympians and other national Canadian team members already confirmed, the event this year is a shaping up to be the best ever”.

Advance registration is officially open now via www.whistlerspiritrun.com, where you can also receive all the information that you need to know about the event and access direct links to discounted hotel stays in Whistler.

“We are thrilled to have CTV returning as our presenting television media sponsor. Through their support via the community calendar, on-air mentions, their website and various platforms that are part of the Bell Media environment, we look forward to having them on-board again”, said Peter Diemer, President of the Whistler Spirit Run organizing committee.

About Bell

Headquartered in Montréal since its founding in 1880, BCE (TSX, NYSE: BCE) is Canada’s largest communications company, providing leading wireless, TV, Internet, home phone, and business communications services from Bell Canada and Bell Aliant. Bell Media is Canada’s premier multimedia company with leading assets in television, radio and digital media. For more information, please visit Bell.ca.

The Bell Let’s Talk mental health initiative is a national charitable program that promotes Canadian mental health across Canada with the Bell Let’s Talk Day anti-stigma campaign and support for community care, research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk.

About The Whistler Spirit Run

The Whistler Spirit Run, part of the BC Athletics Lower Mainland Cross-Country Series and the Vancouver Sun Run Series, is a Cross Country and Trail running event featuring something for everyone at Whistler Olympic Park. It is the realization of the late coach Frank Reynolds’ vision to have a mass participation cross country event while encouraging and supporting British Columbia High School and University athletes through charitable donations and scholarship programs.

For more information, contact us at whistlerspiritrun@gmail.com or follow us on Facebook or Twitter.

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