VANCOUVER, BC – PI Financial Corp. (“PI”) announced today that it has renewed its support for the Whistler Spirit Run & Festival which will take place September 25 and 26 at Whistler Olympic Park. PI will again act as the presenting sponsor for this exciting event. Building upon the successful events in 2008 and 2009, the September events will consist of two days of running with races for all ages and abilities. Saturday will feature a cross-country festival designed for school and club teams as well as competitive runners. Sunday will consist of 5K and 10K fun trail runs for all ability levels as well as a 4 x 2.5K team relay.

Max Meier, Chairman & Chief Executive Officer of PI Financial Corp., said his firm was pleased to continue its support for this charity running event which fosters healthy communities by involving children as well as adults in an outdoor activity. Whistler Olympic Park, which is located 15 minutes south of Whistler, in the beautiful Callaghan Valley, was the site of cross country skiing, biathlon and ski jumping events for the 2010 Olympic Winter games.

“We are thrilled to have PI back as our presenting sponsor “ said Peter Diemer, President of the organizing committee. “We have been fortunate, that notwithstanding the difficult economic conditions, all of our partners from 2008 and 2009 are back with us this year. We are confident that we can increase our numbers substantially again this year and continue our development of this event in the memory of Frank Reynolds”.

PI Financial Corp. is a Vancouver-based, full service investment dealer employing 170 people in its offices in Vancouver, Victoria, Calgary and Toronto. PI and its Chairman Max Meier, have been strong supporters of Whistler sporting events for the last 17 years. Mr. Meier is the co-founder of the Whistler Cup, an International Juvenile ski event which attracts the best 11 – 14 year-old racers in the world and PI Financial Corp. has been a sponsor of that event since its inception in 1993. PI is also the headgear sponsor of Whistler-based Britt Janyk, who finished 6th in the recent Olympic downhill event.

The Whistler Spirit Run & Festival is a two-day cross-country and trail running event that takes place at Whistler Olympic Park and features something for everyone. The Whistler Spirit Run is the realization of Frank Reynolds’ vision to provide a world-class running event in the beautiful backyard of British Columbia. Today, its goal is to foster healthy communities throughout the lower mainland and all of British Columbia, by providing funds to British Columbia athletics through charitable donations and scholarship programs.

For more information, please contact:
Max Meier
Chairman & CEO
PI Financial Corp.
Tel.: 604.664.2905

Peter Diemer
President
Whistler Spirit Run
Tel.: 604.657.1358

For more information – visit – www.whistlerspiritrun.com